News & Video Streaming Portal of a TV Channel

Industry Media

Client Mtavari TV

Project Duration 8 Months

Mtavari TV is one of the youngest and popular TV channels in Georgia. Starting in 2019, it managed to climb to the top-3 of national broadcasters in just a year.

Mtavari TV produces news, social commentary shows, TV series, and comedy programming, broadcasted terrestrially across the country, on IPTV, and via the satellite. It has a strong digital presence, reaching more than a million users monthly.

Mtavari Homepage
Mtavari Show Page

The Challenge

To accumulate online traffic and boost digital ad revenue, the decision was made to combine the channel's entire content into a single portal. So Mtavari needed a top-notch website, combining features of a news site and an entertainment streaming platform.

Our solution was to deliver the leading content management experience with a headless Drupal platform, along with the modern front-end application on Next.js. Given the channel’s popularity and a huge amount of traffic to handle, we created an advanced deployment with multiple layers of caching, leveraging Drupal’s internal caching combined with Varnish and Cloudflare.

Features Delivered

  • News publishing system for the integrated (converged) newsroom.
  • Integrations with multiple distribution channels, including on-air systems, Facebook Instant Articles, and Google AMP.
  • Advanced analytics and content analysis capabilities custom built for Drupal CMS.
  • Integrations with custom VOD and live streaming solution.
  • Multilingual content authoring and translation workflows.
  • TV show subsite system with advanced branding and customization options.
  • SEO-friendly server-side rendering.
  • The robust platform serving uninterrupted to 100K daily users.

Project Tech Stack

Drupal Drupal
React React

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