Industry Media / Gambling
Client Europebet
Project Duration 12 Months
Europebet, part of the Betsson Group, is one of the region’s leading gambling companies. It delivers a wide range of online gaming services such as bookmaking, live casino, blackjack, roulette, slot games, and more.
As part of the gambling company’s marketing strategy, Europebet established a media branch, owning multiple news websites — Popsport, Popmusic, and PopX. The websites, serving tens of thousands of users daily, provide news and analysis around sports, music, and technology.
The client needed robust news management and publishing platform for its editors, but also a flexible system with a set of engaging tools for their marketing team. We needed to deliver the suite of three websites, optimized for their respective areas of coverage (sports, music, and technology) and the marketing tools integrated with multiple 3rd-party systems.
Our solution was the Drupal-based system that provided a state-of-the-art news publishing platform for editors, highly optimized for the speed and comfort of editing and publishing workflows. With a number of custom modules, we also built the extensible system of widgets, placed within the article content, that provides a wide variety of ways for the company’s marketing team to engage its users beyond text and video.
We had a great experience working with Omedia on different scale projects. The team was incredibly professional and very easy to work with. Their extensive experience and unprecedented knowledge of the field made it possible to create a top media portal. All solutions offered by them were executed smoothly and professionally.
