Suite of News Media Websites

Industry Media / Gambling

Client Europebet

Project Duration 12 Months

Europebet, part of the Betsson Group, is one of the region’s leading gambling companies. It delivers a wide range of online gaming services such as bookmaking, live casino, blackjack, roulette, slot games, and more.

As part of the gambling company’s marketing strategy, Europebet established a media branch, owning multiple news websites — Popsport, Popmusic, and PopX. The websites, serving tens of thousands of users daily, provide news and analysis around sports, music, and technology.

popsport, popmusic and popx websites

The Challenge

The client needed robust news management and publishing platform for its editors, but also a flexible system with a set of engaging tools for their marketing team. We needed to deliver the suite of three websites, optimized for their respective areas of coverage (sports, music, and technology) and the marketing tools integrated with multiple 3rd-party systems.

Our solution was the Drupal-based system that provided a state-of-the-art news publishing platform for editors, highly optimized for the speed and comfort of editing and publishing workflows. With a number of custom modules, we also built the extensible system of widgets, placed within the article content, that provides a wide variety of ways for the company’s marketing team to engage its users beyond text and video.

Features Delivered

  • News authoring no-code system for the team of editors and journalists.
  • Advanced article formatting tools for longreads and feature pieces.
  • User accounts with social sign-in, favorite topic tracking, and smart suggestions.
  • Inline audio and video players, integrated with 3rd-party streaming providers.
  • Built-in personality and trivia quizzes creation.
  • Multiple gambling and live score widgets, integrated with live odds provider systems
  • Live-blogging solution for live sports events coverage.
  • Advanced caching systems (page-level and dynamic content caching) for efficiently serving tens of thousands of daily users.

Project Tech Stack

Drupal Drupal

Client's Feedback

We had a great experience working with Omedia on different scale projects. The team was incredibly professional and very easy to work with. Their extensive experience and unprecedented knowledge of the field made it possible to create a top media portal. All solutions offered by them were executed smoothly and professionally.

Dimitri Vachnadze
Head of Brand, Europebet

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