Loan Lead Generation Website for Swiss Capital

Swiss Capital's previous website had reliably supported their growth for nearly a decade, reflecting digital best practices of its time. However, as their marketing approach evolved and customer expectations shifted, it became clear the marketing team increasingly needed to launch and test new landing pages quickly. But the old site, running on Drupal 7 (which had reached end-of-life), made rapid adjustments difficult without developer involvement.

Their visual identity and brand messaging also had matured, especially with the introduction of their Scapp mobile app branding. This created a noticeable misalignment between the modern brand and the existing website experience, highlighting the need for a refreshed look and feel that better supported their market positioning.

Omedia took full strategic ownership, going beyond simple redesign to deeply understand and address Swiss Capital’s  business and marketing goals. Our solution included:

• Strategic discovery and content consulting.
• Conversion-first UX/UI design.
• Flexible and scalable CMS.
• Seamless CRM and ERP integrations.

Working alongside Swiss Capital’s marketing team, we crafted optimized messaging and content structures that directly aligned with brand objectives. And taking cues from their "Scapp" mobile app, we infused the new website with friendly visuals, consistent brand colors, and messaging aligned with their current brand identity.

Re-built with modern Drupal, the new website empowers Swiss Capital’s marketing team to swiftly create and launch new pages, adjust content, and test messaging without developer intervention. Clear CTAs, sliders, and engaging visual elements now drive direct user actions

The new website leverages modern Drupal to deliver a powerful composable marketing platform. We built a robust design system featuring reusable components that align seamlessly with the refreshed branding. The marketing team can now effortlessly create dynamic landing and product pages without requiring developer assistance, significantly accelerating their go-to-market speed.

We placed particular emphasis on structured content, enabling easy management of diverse content types from news to branch locations and investor relations documents. By thoughtfully balancing dynamic elements and static, reusable content blocks, the site offers flexibility without compromising on consistency and structure.

The website integrates smoothly in both directions with Swiss Capital’s internal systems, streamlining critical processes like lead generation and real-time currency rate updates, and significantly enhancing operational efficiency.

Just weeks after the launch, the new website has already demonstrated its ability to drive significant business improvements. Early data validates the strategic decisions behind the design, content, and technical implementation:

The key product landing pages now load 8x faster and delivers a fully stable, instant interaction experience, passing all Core Web Vitals and unlocking superior SEO and mobile usability.